IDC Results 2013 – Android eats up 81% of smartphone market

Posted on Nov 13 2013 - 9:23am by Erum Shakil

The third quarter smartphone shipments numbers are here by IDC and Android tops again! The market intelligence company attributes this lead, as well as the rather surprising growth of Windows Phonedevices, to steadily declining average selling price in the market.

Compared to the same quarter last year, the smartphone market grew by 39.9 percent, shipping out 261.1 million units in the third quarter of 2013. 81.0 percent or 211.6 million of these units run Android. The Android market has grown by as much as 51.3 percent from its 74.9 percent market share from the same period last year.


While still far below 5 percent, Windows Phone devices have managed to climb up to third spot with 3.6 percent, a remarkable 156 percent increase from last year, displacing BlackBerry. iOS also saw a slight decline from 14.4 percent last year to 12.9 percent. IDC, however, predicts that the fourth quarter might bring in a growth surge if the market reception of the newly launched iPhone 5s and iPhone 5c is any indicator.


According to IDC, this growth in Android’s and Windows Phone’s shares can be attributed to both platforms’ capability to address the low-price smartphone market, a segment that Apple’s iOS is probably not interested in.

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Erum Shakil is an experienced marketing business grad and a technology enthusiast. She has been running her very own YouTube channel to satisfy her pangs for geeky desires and helping others in the process. Offline, she is an experiential marketing strategist, specializing in 360 marketing communication designs for multiple brands in various industries.

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